Spotify has Introduced a New Platform Designed to Assist Publishers & Authors

Spotify for Authors empowers authors and publishers with tools to manage profiles, analyze audience insights, promote books, and expand reach globally.

on Nov 28, 2024

Spotify Launches Platform for Publishers & Authors | Frontlist

Spotify for Authors provides a space for authors and publishers to manage their presence and expand their reach on the streaming platform.

The platform features various tools that help authors and publishers better understand their audience and increase content consumption.

Authors who are invited by publishers to use Spotify for Authors will gain direct access to essential insights, along with promotional and growth tools that will enable them to reach broader audiences, including:

Combined demographic data on age and gender deliver unprecedented insights, allowing them to see who is engaging with their content on Spotify.

Redemption codes for sharing royalty-free copies of titles with reviewers, superfans, and collaborators (if approved by their publishers).

Promotional cards that allow for the quick creation of professional and shareable marketing assets for their titles.

Early access to author profiles, a feature being rolled out by Spotify to help fans discover more about the authors of their favorite books.

Beginning today, publishers and selected authors can utilize these insights into listener demographics, utilize marketing tools, promote their titles, and personalize their author page on Spotify through the aforementioned features.

Spotify indicates that the company collaborated closely with authors and publishers to create Spotify for Authors, tailoring each feature based on their suggestions and requirements.

As noted in a blog post from Spotify, “Today’s launch is merely the initial phase in assisting authors and publishers to engage new audiences, deepen connections with their fans, and enhance listening.”

Spotify for Authors is now available in every market where the streaming service operates.

Publishers can log into Spotify for Authors with their Spotify accounts and can invite authors to join at authors.spotify.com.

Additionally, Spotify has confirmed plans to extend access to authors using Findaway Voices early next year.